My team at Vander Brand (job x day) was recently interviewed for a feature on FreshGigs.ca.
Link to team article found here.
I figured I would share my personal interview transcript, more-so as a keepsake to stumble upon in my virtual archives down the road. It's interesting to reflect on what you "do" during certain phases of your life, when prompted by an outside source. I always end up surprising myself with what travels from my brain to my lips and out into the atmosphere.
Interviewer: Crystal Henrickson
Q: How does Vander Brand support your career?
I've always veered towards careers in the corporate sphere that inspire and encourage creativity. At Vander Brand, it is a rare luxury to have the opportunity to write for a living. It’s a supportive, innovative and energetic environment that allows me the freedom to immerse in a world of words, while simultaneously encouraging the expression of other creative mediums, like digital design and photography. It's a culture of continued learning and collaboration. We're encouraged to attend workshops, speaker events, and get hands-on exposure from experts, so the flow of creativity is constant.
Q: Vander Brand allows a lot of autonomy. Can you share an example of that core value in action?
The autonomous culture is extremely empowering. Company projects and partners span an array of industries from corporate to real estate to the lifestyle sectors - where I am given full reign over the voice, tone, and verbiage for all print and digital works, as well as content creation and strategy. I manage all my own accounts and liaise directly with clients, which promotes a seamless line of communication.
Q: Describe your role at Vander Brand.
My role at Vander Brand is multifaceted as an in-house writer and brand strategist. In that capacity, I handle all writing needs for anything from print brochures to digital websites to blog posts to feature articles. I am in charge of the 360-degree strategy for a brand, from brainstorming to content creation, implementation, management, budgeting and statistical analysis. These are rolled out across a multitude of social channels for the company and all client accounts. My responsibilities also extend to public speaking at corporate events, photography and post-production work in Adobe Photoshop, InDesign, and Lightroom.
Q: What advice do you wish someone had given you when you were last looking for a new job?
Relish the in-between moments. As humans we’re conditioned to rush from one thing to the next, hardwired to be past-and-future oriented. We easily jump from “what was that experience like?” to “So, what’s next!?” I learned in hindsight that it’s okay to give yourself a moment’s pause in-between the last thing you did and what’s to come. It’s important to dwell in that “present” space for a little bit. Allow your brain to recharge and refocus before immersing yourself in your next big endeavour.
Q: What advice do you have for someone who wants to work at a creative agency like Vander Brand?
My advice for anyone who wants to work at a design agency or in a creative field is threefold:
- BE CURIOUS. There is so much to be said about collaboration and learning from others. Be a sponge, absorb. Take everything as a learning opportunity and you’ll hone your craft while opening doors in ways you didn’t even realize were possible.
- BE CONFIDENT. Enjoy the people you’re working with and have a passion for the projects you’re working on. Life is short! A glass-half-full mentality and a positive attitude go a long way.
- BE CREATIVE. It’s all too easy to curate your portfolio and social media content to fit the mold of what you “think” you should be doing. It’s much more interesting when someone has a unique take, perspective or aesthetic. It’s scary to venture into the unknown but daring to be different invokes a self-assurance that will speak volumes.